Published: 05 May 2016
For a small business SEO offers one of the most cost-effective way to get more potential customers to your website. SEO can seem complicated and intimidating to those outside of the profession. There are well over 200 ranking factors in Google’s search algorithm, and nobody but Google knows for sure how it works. However, there is a lot that can be done with a minimal knowledge of the subject. The following list of 75 actionable steps was put together by the clever folks at Capsicum Mediaworks, and covers most on page and off page points that an SEO expert might look for.
Starting with on site SEO, it covers a range of potential problems that are easily overlooked. It also provides tips and advice on how you can improve your rank through better content, linking out, etc. The off page SEO section covers everything from submitting the site to the Google Search Console, to competitor link analysis.
When going through the checklist we recommend you follow the same two overriding principles that we use here.
Copyright 2015-17 BrainWeb Ltd | Registered in England Company No. 10361227 | Registered Office: The Old Post Office, Yarmouth Rd, Smallburgh, Norwich, Norfolk, NR12 9AD