Priming Consumer Behaviour

Priming Consumer Behaviour

Priming is a subconscious phenomenon where the activation of an association memory shortly before an action or task affects a subject’s response. In the example below a subject is asked to complete the word by filling in the missing letter. If presented with the first...
Can psychology build you a better website?

Can psychology build you a better website?

The general goal of most websites is to attract viewers and persuade them to do something. More specific goals will vary depending on the purpose of the site, and most sites have multiple goals. For example, an commerce site goal could be to make a sale, or it could...