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Our thoughts on website design, SEO, digital marketing, and the psychology behind it all. We hope you enjoy the content, please do sign up to get the latest uptates by email using the form below. If there is anything specific you would like to learn about please feel free to suggest a post topic.

How to Evaluate a CV in 30 Seconds

Hiring new staff is never easy. When you post a job advert responses can often run into the hundreds. You have the job of sifting through all these applications and CVs to find a handful of candidates to interview, and you want to find the best ones. To get through...

In Search of Inspiration at the Sainsbury Centre Norwich

I escaped the office this morning, and went in search of a little inspiration at the Sainsbury Centre for Visual Arts. If you’re not familiar with the Sainsbury Centre it’s the one of the premier university based art galleries in the UK. Based at the UEA in Norwich, it contains...

7 SEO Tips for Local Search Domination

Any business that rely on local customers should be concerned where they appear in the local search results. These are typically searches on a keywords accompanied by a place-name. A report from Search Engine Watch found that 59% of consumers regularly use Google to find local businesses. The local search...

The Anchoring Bias and Sales, Oldest Trick in the Book.

The human mind is not always as logical as you’d like to think. We are all susceptible to a range of cognitive biases, a systematic deviation from rational judgment due to inferences based on illogical thought patterns. One cognitive bias often used in sales and marketing is the anchoring bias. When making a...

Priming Consumer Behaviour

Priming is a subconscious phenomenon where the activation of an association memory shortly before an action or task affects a subject’s response. In the example below a subject is asked to complete the word by filling in the missing letter. If presented with the first example the subject will be primed for words associated...

Can psychology build you a better website?

The general goal of most websites is to attract viewers and persuade them to do something. More specific goals will vary depending on the purpose of the site, and most sites have multiple goals. For example, an commerce site goal could be to make a sale, or it could be to...

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