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6 steps to craft the ultimate about me page

6 steps to craft the ultimate about me page

The ‘about me’ page is usually one of the most critical pages on a website, and one that is often overlooked. A look at your website stats will probably show the about me page is in the top 10 most visited pages. Chances are that anyone looking at your about me page...

What is Inbound Marketing?

What is Inbound Marketing?

In traditional marketing businesses would find ways to get a potential customer’s attention. This typically involved print, radio, or TV advertising designed to interrupt the viewer and grab their attention. It is a shotgun approach that is hard to track effectively....

Traits of successful entrepreneurs

Traits of successful entrepreneurs

Entrepreneur’s come in all shapes and sizes, but there are some traits that are more prevalent than others. The following infographic from StartupBros draws together research from several sources to give an overview of what a successful entrepreneur looks like. The...

What is marketing automation?

What is marketing automation?

Marketing automation is generally seen as esoteric subject, covering a confusing combination of topics. These include online marketing, SaaS software, social media, online publishing, website design, and sales management. Marketo have suggested the following concise...

How to create better website content

How to create better website content

Content marketing isn’t easy, and creating great website content that people want to link to and share is hard. However, with a little know how you can dramatically increase your contents effectiveness. The following 15 points will help you to tune your content to...

2016 Digital marketing trends guide for SMBs

2016 Digital marketing trends guide for SMBs

There are a lot of exciting new online marketing developments this year, and keeping on top of them all is a challenge. However, they also offer some unique ways to stay ahead of the competition and push your business to the next level. This article looks at the...

7 challenges of great web design

7 challenges of great web design

All web design projects come with their challenges. Its not just about making the site look good, it also needs to meet the goals of the website owner, meet various technical and usability standards, and keep viewers engaged with the content. In this article we’ll...

Marketing psychology

Marketing psychology

Having some understanding how people behave and make decisions can make a big difference to your marketing efforts, and not surprisingly with a name like BrainWeb, its something that interests us. Marketing psychology is the study of peoples cognitive processes when...