Blog

The latest news and blog posts from the BrainWeb staff.

7 qualities of a great logo

7 qualities of a great logo

Great logo design is difficult to get right, but it’s a job you’ll want done right. Your company logo stands and an instant reminder of what your company stands for. This guide will take you through the basics, help you avoid some of the pitfalls, and give your brand...

What market research can do for your small business

What market research can do for your small business

Market research can give you a valuable insight into your business. A well planned piece of market research can help you reduce risk in your business, identify small problems before they become big problems. It takes away the guesswork when developing new products and...

6 steps to craft the ultimate about page

6 steps to craft the ultimate about page

The about page is usually one of the most critical pages on a website, and one that is often overlooked. A look at your website stats will probably show the about page is in the top 10 most visited pages. Chances are that anyone looking at your about page is also...

What is Inbound Marketing?

What is Inbound Marketing?

In traditional marketing you would find ways to get a potential customer’s attention. This typically involved print, radio, or TV advertising designed to interrupt the viewer and grab their attention. It is a shotgun approach that is hard to track effectively. This...

Traits of successful entrepreneurs

Traits of successful entrepreneurs

Entrepreneur’s come in all shapes and sizes, but there are some traits that are more prevalent than others. The following infographic from StartupBros draws together research from several sources to give an overview of what a successful entrepreneur looks like. The...

What is marketing automation?

What is marketing automation?

Marketing automation is generally seen as esoteric subject, covering a confusing combination of topics. These include online marketing, SaaS software, social media, online publishing, website design, and sales management. Marketo have suggested the following concise...

How to create better website content

How to create better website content

Content marketing isn’t easy, and creating great website content that people want to link to and share is hard. However, with a little know how you can dramatically increase your contents effectiveness. The following 15 points will help you to tune your content to...

2016 Digital marketing trends guide for SMBs

2016 Digital marketing trends guide for SMBs

There are a lot of exciting new online marketing developments this year, and keeping on top of them all is a challenge. However, they also offer some unique ways to stay ahead of the competition and push your business to the next level. This article looks at the...

Strengthen your WordPress website security

Strengthen your WordPress website security

Website security is an important issue, ignore it and it could cost you. Over 30,000 websites are hacked every day, that’s an average of one every 5 seconds. However, most of these hacking attempts could have been prevented if the website owners followed a few simple...