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Our thoughts on website design, SEO, digital marketing, and the psychology behind it all. We hope you enjoy the content, please do sign up to get the latest uptates by email using the form below. If there is anything specific you would like to learn about please feel free to suggest a post topic.

Eureka moments of famous entrepreneurs

Have you ever wondered how inspiration struck some of the world’s most famous entrepreneurs, inventors, and one actor? This infographic by Funders & Founders documents the ‘aha’ moments of 15 such people, and we thought that was cool enough to share.

6 steps to craft the ultimate about me page

The ‘about me’ page is usually one of the most critical pages on a website, and one that is often overlooked. A look at your website stats will probably show the about me page is in the top 10 most visited pages. Chances are that anyone looking at your about...

What is Inbound Marketing?

In traditional marketing businesses would find ways to get a potential customer’s attention. This typically involved print, radio, or TV advertising designed to interrupt the viewer and grab their attention. It is a shotgun approach that is hard to track effectively. This also means it’s hard to calculate a true ROI for your...

What is marketing automation?

Marketing automation is generally seen as esoteric subject, covering a confusing combination of topics. These include online marketing, SaaS software, social media, online publishing, website design, and sales management. Marketo have suggested the following concise definition: “Marketing automation is a category of software that streamlines, automates, and measures marketing tasks and...

Traits of successful entrepreneurs

Entrepreneur’s come in all shapes and sizes, but there are some traits that are more prevalent than others. The following infographic from StartupBros draws together research from several sources to give an overview of what a successful entrepreneur looks like. The research looks at the background of entrepreneurs, education, family, and motivations....

How to create better website content

Content marketing isn’t easy, and creating great website content that people want to link to and share is hard. However, with a little know how you can dramatically increase your contents effectiveness. The following 15 points will help you to tune your content to maximise its effectiveness, and bring more traffic...

2016 Digital marketing trends guide for SMBs

There are a lot of exciting new online marketing developments this year, and keeping on top of them all is a challenge. However, they also offer some unique ways to stay ahead of the competition and push your business to the next level. This article looks at the digital marketing...

Strengthen your wordpress website security

Website security is an important issue, ignore it and it could cost you. Over 30,000 websites are hacked every day, that’s an average of one every 5 seconds. However, most of these hacking attempts could have been prevented if the website owners followed a few simple guidelines to keep their...

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