Blog

The latest news and blog posts from the BrainWeb staff.

7 challenges of great web design

7 challenges of great web design

All web design projects come with their challenges. Its not just about making the site look good, it also needs to meet the goals of the website owner, meet various technical and usability standards, and keep viewers engaged with the content. In this article we’ll...

Marketing psychology

Marketing psychology

Having some understanding how people behave and make decisions can make a big difference to your marketing efforts, and not surprisingly with a name like BrainWeb, its something that interests us. Marketing psychology is the study of peoples cognitive processes when...

4 steps to create a great marketing email

4 steps to create a great marketing email

Email marketing is still one of the most cost effect forms of marketing. There are over 3 billion email account to date, with 95% of online consumers using email, most checking it daily. In the US the average return for every dollar spent on email marketing is $44.25....

Why you need a responsive web design

Why you need a responsive web design

Almost all websites should be mobile friendly now, and the easiest way to make your website mobile friendly is to use a responsive website design.  Responsive designs use some clever css (cascading style sheets) code that tells your browser to move parts of the...

The Importance of typography in web design

The Importance of typography in web design

Typography is a key part of any graphic design project, and web design is no exception. Despite this, it is often overlooked by designers. This article covers the most basic elements of typography and how to apply them. Space is always as important as content, and...

When is it time to get a new website?

When is it time to get a new website?

Most businesses will want their websites to look fresh and up to date, but you don’t want to rebuild your site every year. If you need to decide if it’s time for a website redesign this useful chart will help guide you through the decision process, and ensure you’ve...

Why we use WordPress

Why we use WordPress

We design a lot of WordPress websites in our work, more than any other content management system (CMS) or framework. So what you’ll want to know is what makes it so great? WordPress is the most widely CMS in the world, with over 100,000 new WordPress websites created...

21 ways to unlock your creativity

21 ways to unlock your creativity

Our infographic for today looks at the process of creativity, a key skill for web designers. Being creative can be hard, especially when inspiration isn’t striking. However, you can take a proactive approach to get you moving on a project, and find your inspiration....

The 2016 social media cheat sheet

The 2016 social media cheat sheet

Setting up and maintaining a social media account can be time consuming. Each network uses different standard image sizes and different shortcuts. They are also used differently, with different optimal times of the day or week to post new content. This handy...

The Fast Guide to Keyword Research

The Fast Guide to Keyword Research

If you want to be found online you first need to consider what you want to be found for. What words or phrases do your viewers use to search the internet for the content you want to promote? Keyword research is the essential first step to any web design, digital...