Blog

Our thoughts on website design, SEO, digital marketing, and the psychology behind it all. We hope you enjoy the content, please do sign up to get the latest uptates by email using the form below. If there is anything specific you would like to learn about please feel free to suggest a post topic.

7 challenges of great web design

All web design projects come with their challenges. Its not just about making the site look good, it also needs to meet the goals of the website owner, meet various technical and usability standards, and keep viewers engaged with the content. In this article we’ll look at 7 key areas...

Marketing psychology

Having some understanding how people behave and make decisions can make a big difference to your marketing efforts, and not surprisingly with a name like BrainWeb, its something that interests us. Marketing psychology is the study of peoples cognitive processes when browsing and making buying decisions. Research from the field...

4 steps to create a great marketing email

Email marketing is still one of the most cost effect forms of marketing. There are over 3 billion email account to date, with 95% of online consumers using email, most checking it daily. In the US the average return for every dollar spent on email marketing is $44.25. If you...

Why you need a responsive web design

Almost all websites should be mobile friendly now, and the easiest way to make your website mobile friendly is to use a responsive website design.  Responsive designs use some clever css (cascading style sheets) code that tells your browser to move parts of the webpage around and resize them, depending on...

Why we use WordPress

We design a lot of WordPress websites in our work, more than any other content management system (CMS) or framework. So what you’ll want to know is what makes it so great? WordPress is the most widely CMS in the world, with over 100,000 new WordPress websites created every day. It...

When is it time to get a new website?

Most businesses will want their websites to look fresh and up to date, but you don’t want to rebuild your site every year. If you need to decide if it’s time for a website redesign this useful chart will help guide you through the decision process, and ensure you’ve considered all...

The Importance of typography in web design

Typography is a key part of any design project, and web design is no exception. Despite this it is often overlooked by designers. This article covers the most basic elements of typography and how to apply them. Space is always as important as content, and typography is a good example...

The Fast Guide to Keyword Research

If you want to be found online you first need to consider what you want to be found for. What words or phrases do your viewers use to search the internet for the content you want to promote? Keyword research is the essential first step to any web design, digital marketing,...

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