Blog

The latest news and blog posts from the BrainWeb staff.

How to build a stronger brand with social media

How to build a stronger brand with social media

If you’re using social media to promote your brand or small business you probably already have some appreciation for its power. In traditional forms of advertising your message is shoved in front of a consumer whether they want to view it or not. Social media by...

How colour is used by the biggest brands

How colour is used by the biggest brands

The colours used by large companies to represent their brands are carefully chosen to send the right message to consumers. Many brands can be recognised immediately by the colour of their logo, such as Facebook’s blue logo or Virgin’s red emblem. It’s long been argued...

Small Business SEO Do’s and Don’ts

Small Business SEO Do’s and Don’ts

Running a small businesses is hard enough without having to worry about your websites ranking in the search results. Professional SEO is complicated and constantly changing in response to updates of Google’s search algorithm. Methods that we’re considered OK last year...

How to Evaluate a CV in 30 Seconds

How to Evaluate a CV in 30 Seconds

Hiring new staff is never easy. When you post a job advert responses can often run into the hundreds. You have the job of sifting through all these applications and CVs to find a handful of candidates to interview, and you want to find the best ones. To get through...

Web Design Trends You Need to be Aware of in 2016

Web Design Trends You Need to be Aware of in 2016

Web design is constantly evolving with changing fashions, and more importantly with new tools and standards that allow us designers to do new things. There are several important trends to keep an eye on this year. Some could be called visual fashion, such as parallax...

In Search of Inspiration at the Sainsbury Centre Norwich

In Search of Inspiration at the Sainsbury Centre Norwich

I escaped the office this morning, and went in search of a little inspiration at the Sainsbury Centre for Visual Arts. If you’re not familiar with the Sainsbury Centre it’s the one of the premier university based art galleries in the UK. Based at the UEA in Norwich,...

7 SEO Tips for Local Search Domination

7 SEO Tips for Local Search Domination

Any business that rely on local customers should be concerned where they appear in the local search results. These are typically searches on a keywords accompanied by a place-name. A report from Search Engine Watch found that 59% of consumers regularly use Google to...

The Anchoring Bias and Sales, Oldest Trick in the Book

The Anchoring Bias and Sales, Oldest Trick in the Book

The human mind is not always as logical as you’d like to think. We are all susceptible to a range of cognitive biases, a systematic deviation from rational judgment due to inferences based on illogical thought patterns. One cognitive bias often used in sales and...

Priming Consumer Behaviour

Priming Consumer Behaviour

Priming is a subconscious phenomenon where the activation of an association memory shortly before an action or task affects a subject’s response. In the example below a subject is asked to complete the word by filling in the missing letter. If presented with the first...

Can psychology build you a better website?

Can psychology build you a better website?

The general goal of most websites is to attract viewers and persuade them to do something. More specific goals will vary depending on the purpose of the site, and most sites have multiple goals. For example, an commerce site goal could be to make a sale, or it could...