Visual content can make a big difference to your marketing efforts and website. Articles with images get a lot more shares on social media. People tend to skim online content so you need to get your message across clearly, and visual content is a great way to do that. Articles with images get 94% more views and social media posts with images get 650% higher engagement than text only posts.

Visual content covers a range of different media, including:

  • Photos
  • Graphics
  • Cartoons
  • Art
  • Whiteboard videos
  • How to videos
  • Screencasts
  • Screenshots
  • Infographics
  • Graphics and charts
  • Instructographics
  • Quotes
  • Memes

You don’t need to spend a fortune buying content or hiring a graphic designer. There are a lot of sources for low cost or free visual content.

Photos, video, and graphics:

  • Photodune offers some great professional stock photography at reasonable prices.
  • 123RF is another favorite low cost stock photography website
  • Unsplash: High resolution high quality photos for free.
  • Pixabay: Free stock photography, videos, and vector graphics, and illustrations.
  • Pexels: More free stock photography
  • Search through millions of Creative Commons photos.
  • More free stock images from the creators of Snappa (see below)
  • Freeimages: Hundreds of thousands of free photos and illistrations.
  • GraphicBurger: Free graphics, icons, design resources, and mockups.
  • Gratisography: A wonderful collection of free professional photography by Ryan McGuire.

Image creation

  • Snappa: Create graphics online with this simple to use design tool.
  • Canva: Cloud based graphic design with templates for a range of print and digital projects.
  • Piktochart: An easy to use infographic, presentation, and poster editor.
  • Greenshot: A tool for taking and annotating screenshots.
  • Skitch: An app by Evernote for annotating images.
  • Videoscribe: This app lets you create whiteboard style animations easily and with little technical knowledge.
  • Powtoon: Cloud based tool for creating animated videos and presentations.

This infographic was created by FastWebStart.