If you’re using social media to promote your brand or small business you probably already have some appreciation for its power. In traditional forms of advertising your message is shoved in front of a consumer whether they want to view it or not. Social media by contrast requires your target demographic to take an additional step to connect with your brand. When you persuade someone to follow or like your page, that action leads to a deeper connection with your business. The potential customer is identifying themselves with your brand. They are happy to view your latest news or offers as they themselves have requested it. This in turn leads to a greater likelihood of them sharing your content with their friends, one of the most powerful signals of social proof that will validate your brand in peoples minds. If you run a small business you can achieve a profound boost to your branding efforts with social media. However, many business owners don’t fully understand the differences between the main social networks, and how best to use them. This infographic from Ultralinx explains the differences and how to get the most out of each social network.