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Notes on design, code and getting found

Plain-English articles for small business owners on websites, hosting and search.
Showing 37 - 44 of 44 Posts

The Thinking Brain

The Von Restorff effect: making one thing stand out

The Von Restorff effect: the thing that stands out gets remembered. Why your main call to action should break the pattern, and why you only get to isolate one thing.

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The Thinking Brain

What eye-tracking research tells us about user attention

Eye-tracking research shows people scan websites in an F shape and look hardest above the fold. Here's what that means for where you put what matters.

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Found & Ranked

How to show up when people ask AI for a local business

How a local business gets recommended when someone asks ChatGPT or Gemini for a plumber, accountant, or cafe nearby. A practical 2026 guide from BrainWeb.

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Design & UX

Web accessibility in plain English: what WCAG 2.2 means for your site

What web accessibility and WCAG 2.2 actually mean for a small business website, in plain English, and why doing it well makes the site better for everyone.

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Build & Tech

What is your website built with, and why does it matter?

What your website is built with quietly decides its speed, security, flexibility, and running cost. An honest, plain-English guide from BrainWeb.

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The Thinking Brain

Cialdini's seven principles of influence in web design

Cialdini's seven principles of influence, applied honestly to web design: reciprocity, social proof, authority, scarcity, and more. What each means for your site.

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Words & Reach

Which social platforms are actually worth your time?

An honest 2026 guide to which social platforms are worth a UK small business's limited time, and which to ignore. From BrainWeb.

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Found & Ranked

How to get found in 2026: search, AI answers, and what actually works

How small businesses get found in 2026: search, AI answer engines, local visibility, and the offline work that still wins. An honest guide from BrainWeb.

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