Keyword research and SEO competitor research are essential first steps in most digital marketing projects. The keyword research will help you to understand what search terms your customers are using to look for your products or services. SEO competitor analysis will identify who you are competing against for position in the search engine results, and how they are achieving their current ranking.
A website audit starts with a look at your business and your business objectives, to establish some goals for your website. Once we understand what the website needs to do for the business we undertake a full technical SEO audit. The audit includes a comprehensive SEO analysis of your website and a link analysis to ensure a healthy link profile. Finally we present the audit results and put forward a tailored SEO strategy built specifically for your business.
Our SEO update service will go through each of the points identified in the audit and update your website. We setup Google’s Search Consol and Analytics accounts, these are used to monitor the performance of your website and to make sure that it’s being indexed by Google’s search algorithm. Finally, we can setup social media accounts, create a Google My Business account, and update directory citations as required.
To get your website off to a good start we include our SEO starter package. This will help your cusomters find your website and give your online presence a boost.
Most search engine optimisation work starts with keyword analysis to identify the search terms your customers use to find your business and your products or services. We also perform some competitive analysis to find out who is ranking well for the identified keywords, and to understand how they’re doing it. This can provide some valuable insights that can be used later in the optimisation process.
Once we understand what your customers are searching for, we can start a thorough SEO audit of your website. We use a combination of industry standard tools and professional experience to analyse numerous technical aspects of your website. The audit will look for areas where your website is under performing and area that can be improved on.
We collate all the information above to form a SEO strategy for you business. This will prioritise the issues identified above, map keywords to pages, and provide ideas and suggestions to help improve your websites position in the search results. Finally, if you lack the time or knowledge to update your website yourself, you can hire our SEO experts to make the changes for you.
No two businesses are the same and the requirments for a website varey hugly. Don't settle for fixed off the peg solution, get a website that's taylor made to fit you business and meet its objectives.
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