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Resilience with Tianne

  • Design
  • Build

A website for corporate resilience consultant Tianne Croshaw, built to lead with her data-based approach and turn visitors into consultation enquiries.

Resilience with Tianne

Screenshot of the Resilience with Tianne website (1 of 2).

Resilience with Tianne · Evidence first, then the conversation

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Project overview

Evidence first. Then the conversation.

Tianne Croshaw works with organisations on resilience, using her own measure, the Personal Resilience Indicator. The brief: a website that leads with that evidence and gives a corporate buyer a clear next step.

Client
Resilience with Tianne
Corporate resilience consultancy
Services
Design · Build
Designed, built, and hosted
Visit site resiliencewithtianne.com

The challenge

A measured approach. A corporate buyer.

Resilience is a subject that is easy to talk about in general terms. Tianne’s work rests on data, including her Personal Resilience Indicator, and the site needed to put that evidence in front of a buyer straight away.

It also needed to turn interest into conversations. A visitor persuaded by the approach should never have to look for the next step.

Lead with the evidence, and keep the next step in view.

The approach

The numbers up front. The next step close by.

  1. 01

    Data at the front.

    Statistics and the Personal Resilience Indicator have prominent places, so the evidence behind the approach is the first thing a visitor meets.

  2. 02

    A clear next step.

    ‘Book a consultation’ and ‘Schedule a chat’ prompts appear through the site, so a visitor who is ready can act without searching.

  3. 03

    Proof from named clients.

    Testimonials and success stories from corporate clients, including Sanofi, sit where a buyer weighing up the decision will see them.

The project in view

Screenshot of the Resilience with Tianne website (2 of 2).

The outcome

From evidence to enquiry.

The site presents Tianne’s approach the way she works: evidence first. A corporate buyer can see the data, read what clients such as Sanofi say, and book a consultation without leaving the site.

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