Selected project
Vinecole
- Design
- Build
- Host
A custom WordPress site for Vinecole, the wine education and consulting business of Master of Wine Matthew Stubbs, covering his courses, tastings, consulting, and blog.
Vinecole

Vinecole · Wine education, consulting, and writing
Visit siteProject overview
Expert knowledge. Easy to find.
Matthew Stubbs is a Master of Wine who teaches, runs tastings, and consults. The brief: a website for his business, Vinecole, that shows his expertise and makes each of his services easy to find.
- Client
- Vinecole
- Matthew Stubbs MW, wine education and consulting
- Services
- Design · Build · Host
- A custom WordPress and Divi site, designed and built
The challenge
Several services, one expert.
Matthew’s work covers courses, tasting events, and consulting, each for a different kind of client. A visitor needs to find their kind of service quickly.
The site also had to show why his opinion is worth paying for, and give him somewhere to keep writing about the world of wine.
Show the expertise, and keep every service a click away.
The approach
Organised by service, backed by his writing.
- 01
A section for each service.
Courses, tastings, and consulting each have their own section, alongside his background and qualifications.
- 02
Clear navigation.
A simple menu structure so visitors can browse straight to what they need.
- 03
Imagery of wine culture.
A clean design built around high-quality images of wine and wine culture.
- 04
A blog.
A blog where Matthew shares his views on developments in the world of wine.
The outcome
His business, in one place.
Vinecole has a site that presents Matthew’s qualifications, sets out his courses, tastings, and consulting, and gives him a place to publish his writing.
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