BrainWeb Blog
Our Take on the Latest Online Trends and News
Discover the latest in web design and digital marketing trends, and industry insights in our blog. We provide valuable content to help your business navigate the ever-changing digital landscape.
A Beginner’s Guide to SEO: What It Is & Why It Matters
Search Engine Optimisation (SEO) is a crucial aspect of digital marketing that helps businesses improve their online presence and attract more customers. This beginner-friendly guide will provide a comprehensive introduction to SEO, explaining its key principles and...
Turn Browsers into Buyers: Applying Cialdini’s Principles of Influence to Web Design
The success of a website often hinges on its ability to captivate visitors and persuade them to take action. Whether it's subscribing to your newsletter, making a purchase, or reaching out for further information, the power of persuasion is integral to your online...
The Psychology of Easter Eggs: Why We Love Finding Hidden Surprises
Have you ever stumbled upon a hidden message or surprise in a product or advertisement that made you feel excited or delighted? If so, you've experienced the power of Easter eggs in marketing. Easter eggs are hidden surprises or messages that are intentionally...
9 Essential Tips for WordPress Security: Safeguarding Your Website from Hackers
As a small business owner in the UK, you understand that a strong online presence is crucial for your business. Your website is often the first point of contact between you and potential customers. But what happens when this online gateway, the heart of your business,...
The Science of First Impressions: How Neuroscience Informs Web Design Principles
So, you have a remarkable product or service, and you're keen to share it with the world. You know that, as the online world continues to dominate many aspects of business life, your website is your virtual shopfront. It's the place where potential customers will meet...
PPC vs. SEO vs. Content Marketing: Which is Best for Your Business?
Digital marketing can be a challenging landscape to navigate, and with so many options to choose from, it can be tough to know which strategy to invest in. We often deal with small business owners looking to improve their online visibility, and a common question is...
10 Tips for Making Your Website Fast and User-Friendly
As a small business owner, you know that having a website is essential to attracting new customers and growing your business. But what many small business owners don't realise is that having a slow or clunky website can actually do more harm than good. A fast and...
Optimising Website Design: Applying Cognitive Load Theory for Better User Experience
When it comes to designing a website, it's important to focus on not only the aesthetics, but also on creating a user-friendly experience. The user experience is directly related to how much cognitive effort users have to exert to accomplish their goals on a website....
10 Proven Strategies for Boosting Your Local SEO and Climbing the Rankings
Are you struggling to get your local business website to show up in search results when people in your area search for products or services like yours? If so, you're not alone. Competition for top spots in local search rankings can be fierce. But don't despair! There...
Designing for Mobile: Why It’s More Important Than Ever in 2023
So, mobile web design is becoming more and more crucial as the days go by. You see, mobile devices are now accounting for more than half of all internet traffic in the world. And as the planet Earth revolves, this trend is only set to continue, with predictions of...
What is sustainable web design?
Ah, web design. We've all seen it, we've all used it, and we've all had our fair share of frustrations with it. But have you ever stopped to think about how sustainable web design might help us move away from the same old, same old and into something more... well,...
The Carbon Footprint of the Internet
The internet is one of the most significant contributors to global emissions, with digital activities powering 4% of the world’s greenhouse gas emissions in 2018. But what exactly is the carbon footprint of the internet? To start, it’s important to understand the...
Zombie Marketing Channels: Resurrecting the Dead for Your Business
Halloween isn’t just a time for spooky costumes and trick-or-treating; it’s also a perfect season to unearth the forgotten arts of marketing—those so-called "zombie" channels that many assume are long dead. In a digital age where new platforms and technologies pop up...
Writing a WordPress post with the Gutenberg editor
Writing posts with WordPress is as easy as using a word processor. With the latest release of WordPress (5.0) comes a new page and post editor called Gutenberg. This is a very different experience from the old WordPress editor. However, it's here to stay and it's...
New Pay Monthly Web Design Norfolk
This month we are rolling out our new pay monthly website design service to clients around Norfolk. For the past few years we have, like most web design companies, price each project individually according to the work involved. Once the project was finished we simply...
Free Stock Photography, Where to Find the Best Images
There are lots of reasons you might want access to professional quality photography. For a new website, a blog post, a printed article or an advert, or even a homework project. Until recently professional images came at a price. Photographer’s after all are like the...
Where do small business owners hang out online?
We all find times when we need to connect with other, especially as businesses owners. Running my first business left me feeling quite isolated for a while. At the time I didn’t have a network of other business owners on hand to talk through problems or ideas, or...
Why is Your Brain Wrinkly
If you’ve ever wondered why our brains are so wrinkly we have the answer for you. This short video from PHD Comics describes how our brain fold up as they develop, and why some creatures have smooth brains while the more intelligent species have wrinkly brains. An...
Content Marketing 101: Expert Tips for Building a Strong Strategy
Content marketing is a critical component of any modern marketing strategy. It involves creating and sharing valuable and relevant content with the aim of attracting and retaining a clearly defined audience, ultimately leading to profitable customer action. However,...
Digital Marketing Trends
The world’s largest companies and brands are increasingly relying on digital marketing to get their message across. 72% of marketers agree that traditional marketing is no longer sufficient, and 80% expect to increase their digital budget in the next 12-18 months....
Your Amazing Brain in Numbers
Your brain is amazing, and here are a few numbers to prove it. This video created by PHD Comics takes you through a fascinating set of statistics on the brain. It also answers some important questions, like: What has the biggest brain? How many brain cells do you...
20 Graphic Design Principles to Improve Your Content
Graphic design is a complicated process, with many rules and sometimes conflicting approaches to the same goal. There is a lot to learn for the novice designer, more than can be covered in this post, but we’ll outline 20 of the most important principles to get you...
Storytelling for Business: Creating a Narrative That Sets You Apart
As a small business owner, you're always looking for ways to connect with your customers and build loyalty. One of the most powerful tools at your disposal is storytelling. By telling the stories behind your business, you can create an emotional connection with your...
Star Wars Meets Local SEO Infographic
We love Star Wars and we’re all about local SEO, so we could hardly resist a Star Wars themed local SEO infographic. While the infographic takes a lighthearted approach to the subject, it makes some important points about the impact local citations. Read on if you’d...
How to Write a Successful Blog Post
How to Write a Successful Blog Post That Will Drive Traffic to Your Website Headline The headline is the most important part of your blog post. 80% of viewers never make it past the average headline. However, if your take a little time to get it...
Twitter for Business: How to Craft Engaging Tweets That Drive Traffic to Your Website
As a UK business owner, you know how important it is to have a strong online presence. With over 19 million active users in the UK alone, Twitter is a powerful tool to connect with customers, increase brand awareness, and drive traffic to your website. However, with...
12 Reasons Bespoke Website Design Matters
We obviously care about bespoke website design at BrainWeb, it’s what we do. But why is bespoke website design so important? In a world where website builders and pre-made templates are readily available, some might argue that bespoke design is a luxury rather than a...
Small Business SEO Checklist
For a small business search engine optimisation (SEO) offers one of the most cost-effective way to get more potential customers to your website. SEO can seem complicated and intimidating to those outside of the profession. There are well over...
3 Steps to Design and Build a Website
Having a well designed website for your business is a necessity. It can help establish your online presence, attract your target audience, and promote your products or services. Obviously, we'd love it if you want to take to us about our web design services, but if...
How to Outsource Your Blog
There are many reasons that may drive you to consider to outsource your blog. For most people it’s reducing the costs, the need for expert help, or simply freeing up their time. An additional reason to consider is producing more content, allowing...
Uncovering the Secrets of User Attention: Web Design Insights from Eye Tracking Research
The world of website design is continuously evolving, and staying informed about the latest research can be a game-changer for businesses looking to optimize their online presence. One of the most insightful developments in recent years is eye-tracking research, which...
Great Landing Page Design in 7 Steps
Great landing page design can make a big improvement to your websites performance in fulfilling your business goals. Many landing pages are put together with a focus on the product and business. However, for the design to be successful you need to shift your...
12 Good Homepage Design Principles
The homepage of your website is your shop window. Just like with people, an opinion of your business is quickly formed based on its first impression. The front page of your website is often the first contact people have with your company. Therefore, good homepage...
Website Trustworthiness Psychology 101
A quick bit of keyword research for this article revealed just how important website trustworthiness is. All the following are popular Google search terms. Can I trust a website Can I trust website How can I trust a website How to trust a...
What is Responsive Web Design
A responsive web design is one way to make your website mobile friendly. Making sure you website is mobile friendly is now more important than ever. Over half of all google search now come from mobile devices, and mobile internet user have outnumbered desktop...
The Evolution of Web Design 1990 – 2016
The internet is so much a part of people’s lives today that it is hard to believe that the first website was created in 1990. In a little over 25 years websites have evolved from a simple page of static text, to huge interactive websites that include images, videos,...