Email marketing is still one of the most cost effect forms of marketing. There are over 3 billion email account to date, with 95% of online consumers using email, most checking it daily. In the US the average return for every dollar spent on email marketing is $44.25.
If you want to make email work for your business you need to master the art or writing the perfect marketing email. This guide will help you get started and avoid some of the pitfalls. Start by considering the email header fields, the subject line needs to be short and attention grabbing. The from field should be the company name and a short tagline so it’s clear what you do. The reply to email address should be personal, preferably a real person’s name.
Next you need to think about the main elements of the email, it’s helpful to have a template for this. The template should include a preheader with a short company pitch, on a mobile device this is the first part of the mail the customer will see. The header should include your company logo, tag line, etc. Set out some defaults for the main email elements, the header, subheadings, and main text. Finally, you’ll want a signature at the bottom of the email, this should include the name of your company, the website URL, contact information, and a call to action. It’s worth remembering that many people read their emails on phones and tablets, so use a mobile friendly responsive design for your email template.
Now that the basic are covered you can think about what to put in the email. You’ll need to experiment a bit to find out what your audience is interested in. Popular examples of successful emails include repurposed blog posts, newsletters with 3-4 features industry news, etc, and announcements of any exciting news, events, or offers. Don’t forget to include a strong call to action in the email, share buttons, and contact information.