Here is the idea that has changed how I think about almost everything we do at the studio: your brain does not passively receive the world. It predicts it. What you see, hear, and feel is not a faithful recording of what is out there. It is your brain's best guess,...
Have you ever stumbled upon a hidden message or surprise in a product or advertisement that made you feel excited or delighted? If so, you've experienced the power of Easter eggs in marketing. Easter eggs are hidden surprises or messages that are intentionally...
Digital marketing can be a challenging landscape to navigate, and with so many options to choose from, it can be tough to know which strategy to invest in. We often deal with small business owners looking to improve their online visibility, and a common question is...
Halloween isn’t just a time for spooky costumes and trick-or-treating; it’s also a perfect season to unearth the forgotten arts of marketing—those so-called "zombie" channels that many assume are long dead. In a digital age where new platforms and technologies pop up...
Content marketing is a critical component of any modern marketing strategy. It involves creating and sharing valuable and relevant content with the aim of attracting and retaining a clearly defined audience, ultimately leading to profitable customer action. However,...
The world’s largest companies and brands are increasingly relying on digital marketing to get their message across. 72% of marketers agree that traditional marketing is no longer sufficient, and 80% expect to increase their digital budget in the next 12-18 months....
As a small business owner, you're always looking for ways to connect with your customers and build loyalty. One of the most powerful tools at your disposal is storytelling. By telling the stories behind your business, you can create an emotional connection with your...
We love Star Wars and we’re all about local SEO, so we could hardly resist a Star Wars themed local SEO infographic. While the infographic takes a lighthearted approach to the subject, it makes some important points about the impact local citations. Read on if you’d...
There are many reasons that may drive you to consider to outsource your blog. For most people it’s reducing the costs, the need for expert help, or simply freeing up their time. An additional reason to consider is producing more content, allowing...
As a local business owner, you know how important it is to get your business in front of as many potential customers as possible. And with the majority of consumers turning to the internet to find businesses near them, optimising your online presence for local search...
Growth hacking is a term that been about for a few years now, it was first used by Sean Ellis in 2010. It is a marketing methodology popular with startups, where the focus is on quick growth of the companies userbase. Growth hackers use low cost marketing...
Not so long ago people were questioning if social media was worth the effort for business. Now most owners except that for a small business social media success can make all the difference. It’s perhaps no surprise that social media is so popular with small...