Halloween isn’t just a time for spooky costumes and trick-or-treating; it’s also a perfect season to unearth the forgotten arts of marketing—those so-called “zombie” channels that many assume are long dead. In a digital age where new platforms and technologies pop up relentlessly, some of the older marketing strategies have been left by the wayside, like relics in a digital graveyard. But what if these ancient methods aren’t dead? What if they’re just waiting to be revived? Are you ready to bring in a horde of new customers to your business with zombie marketing channels?
As the cobwebs clear and the full moon rises, let’s embark on a journey with BrainWeb to rediscover the power of these “zombie” marketing channels. Just like a classic horror flick, you might find these old-school tactics frighteningly effective!
What Are Zombie Marketing Channels?
Ever thought of your marketing strategies as a scene from a zombie apocalypse? Probably not. Yet, lurking in the corners of your business strategy are the so-called “zombie” marketing channels. These are the methods long forgotten or dismissed by many businesses in the rush towards everything digital. But just like the undead, these channels have a way of coming back to life and proving their worth when you least expect it.
Why call them zombies? Because despite being declared ‘dead’ more times than we can count, these channels can still pack a punch. From email blasts that bring a surge of website traffic to direct mail that turns a quiet sales month into a celebration, the potential is enormous. So grab your marketing toolkit—it’s time to revive the dead!
Rediscovering the Power of Email Marketing
Email marketing is the Dracula of the marketing world: ancient but powerful. Think it’s all about spam and unwanted promotions? Think again. Studies show that email marketing continues to offer one of the highest returns on investment among digital marketing strategies. Why? Because nearly everyone checks their email daily.
Bringing Emails Back from the Dead:
For an in-depth guide on crafting emails that captivate and convert, check out our post on “4 Steps to Create a Great Marketing Email.” Following these tips will ensure your emails stand out in crowded inboxes. Here’s how to make your email marketing efforts come alive:
- Personalise Your Messages: Nothing screams “zombie” like a generic, lifeless email. Personalize your emails with the recipient’s name and content tailored to their interests.
- Optimise for Mobile: Over half of all emails are opened on mobile devices. If your emails aren’t mobile-friendly, they’re going straight to the digital graveyard.
- Use Engaging Content: Include compelling visuals and interactive content like polls, surveys, and clickable buttons to spice up your emails.
The Undead Reach of Direct Mail
In an inbox cluttered with emails, a piece of direct mail can stand out like a zombie at a garden party. Surprising, right? But that’s exactly the point. Direct mail, with its tactical advantage, can create a memorable experience for the recipient.
How to Make Direct Mail Come Alive:
- Be Creative: Use unusual shapes, textures, or even scented papers to make your mail piece stand out. Graphic design is important, but with tools like Canva you don’t need to be an expert.
- Integrate with Digital: Include QR codes or URLs that lead to special landing pages, blending the physical and digital worlds.
- Target Precisely: Use customer data to send mail to prospects who are most likely to respond, ensuring your efforts aren’t wasted.
The Resurrection of Face-to-Face Interactions
Remember the times when business deals were sealed with a handshake? Those days are far from over. While digital marketing does much of the heavy lifting in today’s world, there’s an unmatched value in face-to-face interactions, especially for local businesses. You can find upcoming networking events on Meetup and Eventbrite.
Reviving Personal Connections:
- Attend Local Events: Be a visible part of your community by attending or sponsoring local events. This visibility builds trust and recognition.
- Host Workshops or Seminars: Share your expertise by hosting events that are beneficial for local businesses, creating an opportunity for direct engagement.
- Personalised Service: In an era of automation, a personal touch is refreshing. Ensure your client service is attentive and tailored to individual needs.
Conclusion
Like the zombies in your favourite horror movies, these marketing channels can come back to life with a bit of creativity and innovation. They might seem old-fashioned, but with the right approach, they can be transformed into vital parts of your marketing strategy.
Don’t let the digital age scare you away from tried-and-true methods. Sometimes, the key to capturing the hearts (and wallets) of your local community lies in revisiting the past. At BrainWeb, we’re ready to help you unearth the most effective strategies—whether they’re cutting-edge or time-tested. Ready to bring your marketing back from the dead? Give us a call, and let’s make some magic happen!