The success of a website often hinges on its ability to captivate visitors and persuade them to take action. Whether it's subscribing to your newsletter, making a purchase, or reaching out for further information, the power of persuasion is integral to your online...
Website Design
The Psychology of Easter Eggs: Why We Love Finding Hidden Surprises
Have you ever stumbled upon a hidden message or surprise in a product or advertisement that made you feel excited or delighted? If so, you've experienced the power of Easter eggs in marketing. Easter eggs are hidden surprises or messages that are intentionally...
The Science of First Impressions: How Neuroscience Informs Web Design Principles
So, you have a remarkable product or service, and you're keen to share it with the world. You know that, as the online world continues to dominate many aspects of business life, your website is your virtual shopfront. It's the place where potential customers will meet...
10 Tips for Making Your Website Fast and User-Friendly
As a small business owner, you know that having a website is essential to attracting new customers and growing your business. But what many small business owners don't realise is that having a slow or clunky website can actually do more harm than good. A fast and...
Optimising Website Design: Applying Cognitive Load Theory for Better User Experience
When it comes to designing a website, it's important to focus on not only the aesthetics, but also on creating a user-friendly experience. The user experience is directly related to how much cognitive effort users have to exert to accomplish their goals on a website....
Designing for Mobile: Why It’s More Important Than Ever in 2023
So, mobile web design is becoming more and more crucial as the days go by. You see, mobile devices are now accounting for more than half of all internet traffic in the world. And as the planet Earth revolves, this trend is only set to continue, with predictions of...
What is sustainable web design?
Ah, web design. We've all seen it, we've all used it, and we've all had our fair share of frustrations with it. But have you ever stopped to think about how sustainable web design might help us move away from the same old, same old and into something more... well,...
Free Stock Photography, Where to Find the Best Images
There are lots of reasons you might want access to professional quality photography. For a new website, a blog post, a printed article or an advert, or even a homework project. Until recently professional images came at a price. Photographer’s after all are like the...
20 Graphic Design Principles to Improve Your Content
Graphic design is a complicated process, with many rules and sometimes conflicting approaches to the same goal. There is a lot to learn for the novice designer, more than can be covered in this post, but we’ll outline 20 of the most important principles to get you...
12 Reasons Bespoke Website Design Matters
We obviously care about bespoke website design at BrainWeb, it’s what we do. But why is bespoke website design so important? In a world where website builders and pre-made templates are readily available, some might argue that bespoke design is a luxury rather than a...
3 Steps to Design and Build a Website
Having a well designed website for your business is a necessity. It can help establish your online presence, attract your target audience, and promote your products or services. Obviously, we'd love it if you want to take to us about our web design services, but if...
Uncovering the Secrets of User Attention: Web Design Insights from Eye Tracking Research
The world of website design is continuously evolving, and staying informed about the latest research can be a game-changer for businesses looking to optimize their online presence. One of the most insightful developments in recent years is eye-tracking research, which...