Designing for Mobile: Why It’s More Important Than Ever in 2023

by | Feb 1, 2023 | Website Design

So, mobile web design is becoming more and more crucial as the days go by. You see, mobile devices are now accounting for more than half of all internet traffic in the world. And as the planet Earth revolves, this trend is only set to continue, with predictions of mobile internet usage surpassing that of desktop usage in the not-too-distant future.

This shift in usage patterns has sent shockwaves throughout the digital landscape. Businesses and organizations must now make sure their websites are optimized for mobile devices, or risk being left behind in the digital dust. It’s not just about making sure the website is responsive, but also about taking advantage of mobile-specific features such as touch gestures and geolocation.

And let’s not forget about e-commerce and online businesses. Research has shown that users are more likely to make purchases on their mobile devices than on their desktop computers. Let’s face it, who wants to be stuck with a website that’s difficult to navigate on a small screen? It’s like trying to fit a cow into a pint glass.

Mobile web design is becoming more and more important as we speak, and if you want your business to survive in this digital landscape, you better make sure your website is optimized for mobile devices.

The Growth of Mobile Usage and its impact on web design

The Growth of Mobile Usage over the last decade is quite the phenomenon, it’s growing and evolving at a pace that’s hard to keep up with. Mobile device ownership is on the rise, and with it, so is mobile usage. People are using their mobile devices for everything from calls and messaging, browsing the internet and making purchases, as well as all manner of apps and games.

The increase in mobile device ownership and usage

The rise in mobile device ownership and usage can be attributed to the affordability of mobile devices, advancements in technology that have made them more powerful and versatile, the widespread availability of the internet through mobile networks, convenience, and the growing dependence on technology. People can now afford to purchase smartphones and other mobile devices, use them for a wide range of tasks such as browsing the web, social media, and entertainment, access the internet from anywhere, and stay connected and engaged with their online world on the go, all of which has contributed to the increase in mobile device ownership and usage

Mobile usage has surpassed desktop usage

The increasing affordability of smartphones and widespread availability of the internet through mobile networks has lead to an increase in the amount of time people spend on their mobile devices. People are becoming more dependent on mobile technology, with smartphones becoming the preferred choice for many people when it comes to accessing the internet. The convenience and portability of mobile devices also make them ideal in a busy world.

Impact of mobile devices on e-commerce and online businesses

According to Statista, in 2021, mobile devices accounted for 51.53% of global website traffic, while desktop devices accounted for 48.47% of global website traffic. This trend has been growing over the past few years, as mobile usage continues to increase. The latest data for January 2023 suggests that mobiles accounted for over 55% of online visits, compared to less than 43% for desktops. In another study by Criteo in 2020, it was found that mobile devices accounted for 63% of all e-commerce transactions globally. This highlights the importance of designing mobile-friendly websites and apps for e-commerce businesses, as the majority of their customers are likely to be using mobile devices to make purchases.

In response to the mobile trend Google has stated that mobile-friendliness is now a ranking factor for search results. This means that websites optimized for mobile will rank higher in search results. Additionally, a poor mobile experience can result in users quickly leaving a website and potentially never returning. On the other hand, a positive mobile experience can lead to increased engagement and conversions, making it crucial for online businesses to prioritize mobile design.

The Importance of Responsive Design

What responsive design is and why it’s important

It’s obvious that designing websites for mobile devices is essential in the current digital landscape, but desktops still account for a significant share of online traffic. Most modern websites use responsive design to optimise the user experience for both platforms.

Responsive design is a method of web design that allows a website to adapt to the size and orientation of the device being used to view it. This means that the layout of the website adjusts to fit the screen of the device, providing an optimal viewing experience regardless of whether the user is accessing the website from a desktop computer, tablet, or smartphone. Responsive design is achieved through the use of CSS media queries and flexible grid-based layouts, which enable the website to respond to changes in screen size and orientation in real-time. The result is a website that provides an optimized user experience across all devices, improving accessibility, usability, and overall user satisfaction.

How responsive design improves user experience & helps with search engine optimization

So, responsive design offers numerous benefits for both user experience and search engine optimization. In terms of user experience, it ensures that a website provides an optimal viewing experience regardless of the device being used to access it. This means improved accessibility, usability, and user satisfaction. With respect to search engine optimization, responsive design will help to improve a website’s search engine ranking as it provides a better user experience across all platforms. This is a ranking factor for search engines such as Google. Additionally, having a single responsive website eliminates the need for separate desktop and mobile versions, making it easier to manage and maintain, and reducing the risk of technical issues such as broken links.

Implementing responsive design on your website

Obviously we’d recommend calling us if you need a new website! However, If you are building your own website there are a few things you can do to improve the design, and make it mobile friendly:

  1. Start with a mobile-first approach: Design the mobile version of your website first, then scale up for larger screens. This ensures that the core content and functionality are accessible and usable on smaller screens, with larger screens providing a more enhanced experience.
  2. Use a CSS Framework like Bootstrap: Bootstrap is a popular open-source front-end framework for developing responsive, mobile-first websites and web applications. It provides a set of CSS and JavaScript components that implement flexible grids and media queries. These adjust the layout of your website based on the size of the screen, allowing your website to automatically adapt to the dimensions of the device being used to access it.
  3. Prioritize content: Focus on delivering the most important content first and make sure it is easily accessible on smaller screens. Use concise and clear text, avoid clutter, and make sure that buttons and other interactive elements are large enough to be easily tapped with a finger.
  4. Consider performance: Make sure that your website loads quickly, even on slow mobile networks. This can be achieved by optimizing images, using efficient code, and reducing the amount of data required to display your website.
  5. Test, test, test: Test your website on a variety of devices and screen sizes to make sure it looks and functions correctly. This includes testing for compatibility with different browsers, as well as different devices and operating systems.

Designing for Mobile-Specific Features

Finally, mobile devices also offer unique features that are not typically available on desktop computers, such as touch gestures and geolocation. These features can be leveraged to enhance the user experience and provide additional functionality and a more engaging experience for mobile users.

Touch gestures are input commands that are performed by touching the screen of a mobile device. These gestures include taps, swipes, pinch and zoom, and more. These gestures can be used to control and navigate a website or application, providing a more intuitive and user-friendly experience for mobile users.

Geolocation is a feature that allows a website or application to access the location of a mobile device. This information can be used to provide location-based services, such as location-aware advertising or mapping services. Geolocation can also be used to personalize the user experience by providing relevant information based on the user’s location, such as nearby stores or points of interest.

What are you waiting for?

So, the growth of mobile usage over the last decade has been phenomenal and is showing no signs of slowing down. With mobile devices accounting for over half of all internet traffic, it’s more important than ever for businesses and organizations to make sure their websites are optimized for mobile devices. By implementing responsive design, businesses can offer a seamless user experience across all devices, improving accessibility, usability, and overall user satisfaction. By prioritizing mobile design, online businesses can also increase engagement and conversions, making it a crucial aspect in the digital landscape. With a responsive design, a business can ensure they are not left behind in the digital dust, and provide their customers with a positive mobile experience that will keep them coming back for more.So, what are you waiting for …

Do you want a planet-friendly website?

Ready to make your website more sustainable? Then let us help you! We can help you create a website that is efficient, user-friendly, and environmentally friendly. So don’t wait any longer – contact us today and take the first step towards a more sustainable future!