Business & Entrepreneurship

56 reasons startups fail

56 reasons startups fail

There are many different reasons startups fail, and many companies suffer from a combination of reasons. There is no guaranteed path to success for a startup, but this article maps out the many pitfalls to look out for. The reasons for startup failure are...

Priming Consumer Behaviour

Priming Consumer Behaviour

Priming is a subconscious phenomenon where the activation of an association memory shortly before an action or task affects a subject’s response. In the example below a subject is asked to complete the word by filling in the missing letter. If presented...