Business & Entrepreneurship

The Carbon Footprint of the Internet

The Carbon Footprint of the Internet

The internet is one of the most significant contributors to global emissions, with digital activities powering 4% of the world’s greenhouse gas emissions in 2018. But what exactly is the carbon footprint of the internet? To start, it’s important to understand the...

56 reasons startups fail

56 reasons startups fail

There are many different reasons startups fail, and many companies suffer from a combination of reasons. There is no guaranteed path to success for a startup, but this article maps out the many pitfalls to look out for. The reasons for startup failure are...

Priming Consumer Behaviour

Priming Consumer Behaviour

Priming is a subconscious phenomenon where the activation of an association memory shortly before an action or task affects a subject’s response. In the example below a subject is asked to complete the word by filling in the missing letter. If presented...