You’re growing your business and you know you need to blog, but how do you do it well? The are five basic ingredients to any blog post, get them right and people will read and share your content. B2B websites that regularly update their blog get 67% more leads and 97% more links than their non-blogging competition. The the best thing about blogging for business is it only costs you your time. This infographic from Martha Spelman explains the ingredients and how to combine them to produce a killer post that people will read and share.

5 ingredients for the perfect blog post