Visual content is a powerful medium for connecting with people. Humans are visual creatures, with an estimated 90% of sensory information processed being visual. It’s easy for people to recall a visual image, people can retain 80% of what they see, compared to 20% of what they read and 10% of what they hear.

This infographic by DCI looks at why visual content is so successful, how its shared, data visualization, the popularity of different types of visual content across social media channels, and how you can use visual content successfully to drive your social media growth.

How visual content is key to social media growth