Digital marketing is fast changing and constantly developing in response to new technologies. If you want your business to stay ahead of the competition you’ll need to keep up with the latest online marketing trends. Mobile web design is one of the most important trends this year, with more people now search on mobile devices than desktop machines. Google has noted this shift in behaviour and updated its algorithm, now your website will only appear in the mobile search results if it is mobile friendly. Local search results have also been revamped with the new local 3-pack featuring local businesses for relevant search terms. This can offer a real boost to small businesses giving them a much better chance at appearing where it counts, at the top of the search results. This infographic by ReachLocal looks at the latest digital marketing trends you need to know.

Online Marketing Trends 2016