The colours used by large companies to represent their brands are carefully chosen to send the right message to consumers. Many brands can be recognised immediately by the colour of their logo, such as Facebook’s blue logo or Virgin’s red emblem. It’s long been argued that colours can convey an emotion. The cooler blues and greens feeling calm and reserved, while warmer reds, oranges, and yellows feel energetic and uplifting. In an infographic by Brush Strokes they look at how some of the world’s largest companies have used colour in their brands.

How colour is used by the biggest brands